Dubai , United Arab Emirates
Total Students
National Ranking
Increasingly, marketing is incorporating digital technology and there is increasing demand for digital marketers. Hence, within the marketing major, students are also taught to develop a variety of relevant skills such as marketing analytics, insight mining, brand management, content marketing, social media management, digital advertising, search engine optimization, customer research, project management and others. The program includes intensive applied marketing training with an emphasis on new and emerging media and marketing analytical tools.
Courses in the curriculum are developed with industry focus and are focused on exposure to training on real-world problems and situations to ensure that graduates are employable and ready to contribute at work. Students will gain theoretical and practical experience in media channel selection, digital storytelling, marketing communications, market research, and digital analytics to make decisions as well as craft communications plans for clients within the classroom setting. In particular, the program aims to develop a variety of relevant skills such as marketing analytics, e-commerce, insight mining, brand management, content marketing, social media planning and analytics, , digital marketing and digital advertising, customer engagement, search engine optimization and customer research. The technological and data driven tools aim to create graduates who excel at collaboration, industry focus, and finding solutions to business problems.
Course Code : N/A
Course Type : Full Time
Course Level : Bachelors/UG Degree
Duration : 03 Year
Total Tuition Fee :172653 AED
UNIVERSITY OF WOLLONGONG IN DUBAI – THE FIRST AUSTRALIAN UNIVERSITY IN DUBAI
University of Wollongong in Dubai (UOWD) is the first international Australian university in the UAE, offering 43 degrees which are internationally accredited from over 10 industry sectors, taught by qualified academic professionals that are all PhD holders.