Dubai , Dubai , United Arab Emirates
Total Students
National Ranking
You will have a thorough understanding of customer expectations and cultural norms as well as the brand strategies that are the basis of success for all luxury companies. Our BBA program will provide you with industry-specific insights into the marketing of luxury goods, such as a product’s particular features and characteristics, different pricing strategies, retailing and channel management as well as promotional and advertising activities.
It will also provide you with an understanding of different types of luxury consumers and consumer profiles as well as purchasing motivations. From a brand management perspective, the program will enable students to differentiate between expansion strategies for luxury brands and to comprehend the opportunities and threats arising from a luxury brand’s activities in the context of the Internet and web 2.0 applications.
Course Code : N/A
Course Type : Full Time
Course Level : Bachelors/UG Degree
Duration : 04 Year
Total Tuition Fee :264600 AED
Annual Cost of Living :525 AED
Application Fee :525 AED
Canadian University Dubai (CUD) is a private university located in the heart of downtown Dubai, UAE. Based on Canadian curriculum, CUD consists of 6 schools for Bachelor degree seeking students. These are the School of Architecture and Design, School of Business Administration, School of Communication and Media Studies, School of Engineering, Applied Science and Technology, School of Public Health and Health Sciences, and the School of Liberal Arts and Sciences.
Canadian University Dubai (CUD) was established to deliver high-quality tertiary education in the UAE and provide a gateway for students to pursue higher education opportunities in Canada. Each academic program is based on Canadian curriculum and education principles and offers students a range of opportunities to transfer to Canada, or incorporate a period of Canadian-based study in their degree program. In addition, all programs are accredited by the UAE Ministry of Higher Education and Scientific Research.
Students at CUD are taught by multi-national faculty who bring extensive experience of business and academia from across the globe. The University provides a flexible approach to learning, with evening and weekend courses available so that students can fit their studies around both personal and professional commitments. Through its state of the art academic and recreational facilities, CUD provides a diverse extracurricular program, from taking part in cutting-edge research initiatives, to participating in sporting, social and community-based activities.