Villaviciosa de Odón , Madrid , Spain
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Alongside more traditional marketing tools, concepts such as city marketing, community management of athletes and brands in social networks, new channels for exploiting sports rights, corporate social responsibility, and ever more varied forms of sponsorship define the profile of modern sports marketing. Spain is one of the world centers of sports marketing and has some of the leading athletes and teams in the world’s most popular sports. In recent decades the country has also organized many world-level sports events, leveraging the impetus of the Barcelona Olympics. Meanwhile, some of the most important individual and group sports rights contracts involve Spanish agents. The Master’s Degree in Sports Marketing, offered by Real Madrid
Graduate School and Universidad Europea, is a pioneering international program in the field of sports marketing, designed to give international or Spanish students with a global and multicultural outlook the training they need to take advantage of professional opportunities in the combined fields of marketing and sports. The program finishes with professional internships in the marketing
and communications departments of sports-related companies and institutions, including none other than Real Madrid CF as well as other teams, sports marketing agencies and large companies that include sports in their marketing and communications strategies.
Course Code : N/A
Course Type : Full Time
Course Level : Masters/PG Degree
Duration : 01 Year
Total Tuition Fee :18600 EUR
An innovative university connected with the professional world
Universidad Europea, with four campuses in Spain, two in Madrid (Villaviciosa de Odón and Alcobendas), one in Valencia and another in the Canary Islands (La Orotava), is an innovative institution geared towards adding value to society and contributing to its progress.