Dublin , County Dublin , Ireland
Total Students
National Ranking
By delving into Data Analytics and Advanced Digital Marketing, students can explore Omni-channel Marketing Communications and Consumer Behaviour. This strengthens their customer-centric knowledge, focusing on the most cutting-edge consumer analysis tools available.
The hands-on experience and knowledge gained from real-world projects empower students to excel in specialised roles within the marketing departments of major national and international corporations.
Key Programme Highlights:
Strong focus on digital and omni-channel marketing
New emphasis on data analytics for informed decision-making
Proven track record of graduates successfully entering marketing positions
Intimate class sizes to foster a learner-centred environment
Practical real-life projects aligned with industry leaders
This programme includes an essential industry work placement, enhancing students' strategic marketing intuition and creative prowess. This experience enhances their professional expertise and personal growth.
Course Code : ATUDMSCMK
Course Type : Full Time
Course Level : Masters/PG Degree
Duration : 01 Year
Total Tuition Fee :12000 EUR
IBAT College Dublin is one of Ireland's leading industry-focused third level institutions. We provide a rich blend of high quality undergraduate, postgraduate and professional education with a state-of-the-art learning environment in a range of subject areas including Business, Digital Marketing, Computing and ICT, Sports Management and English Language.
The college was founded in 2004 by Shane Ormsby who was its director and principal shareholder. Originally called the Institute of Business and Technology, its first campus was on Forster Way in the Swords area of north Dublin. In 2006, it received programme validation from the Higher Education and Training Awards Council (HETAC). By 2011, it was offering the Certificate in Business, Higher Certificate in Business, Bachelor of Business, and Bachelor of Business (Honours). In addition to those HETAC validated programmes, it also offered an MBA validated by the University of Wales Trinity Saint David and various accountancy, business, and technology training programmes which at the time were approved by ATI, ACCA, ICS and ICM.
The College had changed its name from the Institute of Business and Technology to IBAT College Swords in July 2009. It was changed again in July 2011 to its present name, IBAT College Dublin. The 2011 name change reflected IBAT's move to a new purpose-built main campus in the center of Dublin at Temple Bar.[2] In 2014 the college entered into an agreement with Global University Systems (GUS) which involved GUS assisting IBAT with student recruitment and marketing. The GUS subsidiary Interactive would also digitise the learning materials for the college's ACCA accountancy courses. At that time Ormsby said that there had been no discussions about the company taking a financial stake in his business.